São Paulo, Brazil. From April 14th to 16th, 2023, the Congregation of Missionaries Sons of the Immaculate Heart of the Blessed Virgin Mary held the First Communication Meeting in the American Conference (MICLA) in São Paulo, Brazil. Its objective was to strengthen collaboration among the various Claretian provinces and organisations and to improve their communication strategy.
The event brought together representatives from seven Claretian Provinces, who shared their experiences and knowledge in the field of communication. Lucas Bachmann, Executive Director of the civil organisation Aldeia do Futuro, gave a presentation on communication, with the purpose of promoting reflections and creating an effective communication plan for MICLA. In his lecture, Bachmann highlighted the importance of interdependence and cooperation in a constantly transforming world and how MICLA representatives must adapt to changes in media, tools, and technology.
The participants also identified challenges facing MICLA, such as the internal appreciation and generational renewal of members. The need to understand the different audiences they engage with and produce content in a common language that enables more efficient communication among all parties involved was emphasised.
The discussion about the autonomy and independence of the Claretian Provinces, as well as MICLA’s unique identity, was one of the central themes at the event. Attendees concluded that, despite regional differences, it is crucial to join efforts and collaborate to strengthen MICLA’s mission and vision globally.
As a result of the meeting, a MICLA communication team was established, composed of a representative from each Province. This team will be responsible for coordinating and overseeing the common communication strategy and ensuring that the set objectives are met.
Among the specific actions planned for the MICLA Communication Team, the creation of a website (Electronic Portal) and the definition of short, medium, and long-term goals are included. The portal will serve as a platform for sharing information, news, and relevant resources, as well as promoting collaboration between Claretian Provinces and their respective organisations.
To ensure the continuity and success of MICLA’s communication work, participants established a shared action plan and daily schedule. This plan will allow communication team members to stay informed about progress and challenges in their respective areas and ensure that deadlines and objectives are met.
The First MICLA Communication Meeting marks an important milestone in the Congregation’s path.
